Start a Successful Business

Start a Successful Business
Expert Advice to Take Your Startup from Idea to Empire (Inc. Magazine)
Published by AMACOM
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Let Inc. help launch your dreams.

Makers, doers, and dreamers--for decades they have turned to Inc. for help in getting their businesses off the ground. The publication's keen advice clarifies the process, while startup stories fuel aspirations and spark action.

Warby Parker shook up the eyewear sector with its innovative, socially-conscious business model. Skullcandy tapped into the surfing, skateboarding, and hip-hop scenes--and built a standout audio brand. All along, Inc. was there, capturing triumphs, setbacks, and lessons learned.

Now, Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages:

- Come up with a brilliant business idea
- Select the best structure and strategy for your startup
- Figure out funding
- Get the word out--and get customers
- Dig deep to discover their wants and needs
- Become an exceptional leader
- Prepare to go global

Throughout, celebrated entrepreneurs share ideas that worked for them, including where Sarah Blakely got the inspiration for Spanx, how Elon Musk stays insanely productive, why Rent the Runway ditched the business plan, and how a hashtag accelerated Airbnb's success.

With a fleet of trusted experts by your side, starting a business will be faster, less confusing--and a whole lot more fun.

Praise & Reviews

"There’s probably no better source for wannabe entrepreneurs than Inc., as Amacom recognizes by publishing this compendium of great business advice from the magazine’s reporters and writers. Plenty of case histories, from Rent the Runway and Slack to Warby Parker and Spanx, infuse readers with enthusiasm. The colloquial writing is filled with quotes, tips, and a few Q&As with well-known leaders (the late Steve Jobs, for one). The advice tends to be somewhat contrarian, as in the cases for and against a formal business plan. Most useful to seasoned as well as novice company founders is a very practical set of seven steps for entrepreneurs: come up with a brilliant idea, select the best strategy and structure, figure out funding, get the word out, dig deep to discover customers’ wants and needs, become an exceptional leader, and prepare to go global. The book also describes the five attributes an exceptional leader must have, then details exactly what acquiring them involves. This is a great first alternative to Michael Porter and Harvard Business Review publications and a lot more accessible."  -Boolist Starred Review
Paperback | 272 pages | $19.95 USD | 6 x 9 inches | 9780814439180 | February 1, 2018